Universal Television – 13th Street Guerrilla Marketing Campaign

Objective: Phase I branding for Universal Television’s new channel

13th Street, website launch

Resulting call to action Drove website traffic (1M hits on launch) for Universal’s new TV channel 13th Street—by organizing large-scale promotional campaign of street-team sampling/word of mouth, and poster/postcard production and distribution.


 

Guerrilla Marketing | Street Team Campaign | Postcard Marketing | Hand to Hand Marketing