Tylenol PM | Wall Projections

Objective: Place a good night message on the sides of buildings that don’t get light in hip trendy areas in New York, Chicago, San Francisco and Philadelphia.

Result: Gaining in a positive New York Times article (“Guerilla Marketing Without the Headache”) for top-selling consumer brand (Tylenol PM), boosting brand awareness—achieved by scouting/acquiring locations and projecting goodnight messages with simulated windows and sheep graphics on buildings in hip urban areas (NYC, Chicago, San Francisco, Philadelphia).



Wall Projections | Projection Marketing