3D Architectural Projection Mapping
“Richard, you guys did a great job!” ~Matt Leible, Generation Outdoor President.
Objective: Transform the El Capitan Theater into an empheral structure using 3D Architectural Projection Mapping.
Solution: The campaign took place in Los Angeles, leveraging the facade of the El Capitan Theater Hollywood. Throughout the evening of September 25, 2010, the ephemeral structure captured the imagination of onlookers in Hollywood as the characters of the show transformed the facade of the building by displaying their unique superhuman abilities.
Result: “NOF” premiered with an audience of 10.60 million. ABC Television becomes the first broadcast company to use 3D Architectural Projection Mapping for a branding campaign.